The UK Holiday Group Welcomes the Next Generation of Travel and Tourism Talent

Norwich-based holiday group opens the doors of its Old Bakery headquarters to local college students, offering a behind-the-scenes look at careers in the travel and tourism industry

The UK Holiday Group welcomed the next generation of travel and tourism professionals to its Norwich headquarters today, giving local college Travel and Tourism students a first-hand insight into the exciting and varied career opportunities available within the travel industry.

As part of a three-day initiative this year, second-year Travel & Tourism students from Norwich College visited The Old Bakery, the group’s Norwich headquarters, to discover what goes on behind the scenes at a busy holiday tour operator.

The visit offered students a valuable opportunity to explore the different departments that work together to create and deliver memorable holidays, from Reservations and Operations to Product Management, Finance, and Sales & Marketing.

The students were introduced to each department, and the visit concluded with a boardroom presentation from Kirsty Laifa, Sales & Marketing Manager, who shared further insights into the organisation and the wide range of skills needed to build a career in travel and tourism.

The initiative reflects The UK Holiday Group’s commitment to supporting local education, sharing industry knowledge and helping young people understand the opportunities available to them as they prepare to take their next steps after college.

With the travel industry offering career paths spanning customer service, marketing, operations, finance, product development and beyond, the visit was designed to demonstrate that there is much more to working in travel than simply visiting destinations.

Kirsty Laifa, Sales & Marketing Manager at The UK Holiday Group, said:

“We are delighted to welcome the next generation of students into our business and give them an insight into this fabulous industry. It is a great opportunity to talk openly about what we do, the challenges we face and the many different career paths available within travel and tourism. We hope the visit gives the students a better understanding of how a tour operator works and inspires them to consider the opportunities that could be open to them when they finish their course’’

Paul Bennett, MD and owner, added: “We have taken on two new students in the last year here at the UK Holiday Group and are also looking to attract more new and emerging talent as we recruit for new positions across the business, so it is particularly exciting to meet students who could potentially become part of our industry in the future.”

Based in Norwich, The UK Holiday Group is home to a family of holiday brands, including Grand UK Holidays, Sunrise Direct, Palmer Holidays, Glenton Holidays and Just for Groups! The group organises holidays for customers across a broad range of destinations and travel styles, bringing together teams with expertise in every aspect of the holiday experience. By opening its doors to local students, the company hopes to help bridge the gap between education and employment, giving young people a clearer picture of the opportunities available within a locally based travel business.

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Notes to editors:

The UK Holiday Group is a Norwich-based travel business operating five holiday brands: Grand UK Holidays, Sunrise Direct, Palmer Holidays, Glenton Holidays and Just for Groups!

The group’s headquarters, The Old Bakery, is located in Norwich.

Media contact:
Kirsty Laifa, Sales & Marketing Manager
The UK Holiday Group
07775892575                                                                            Kirsty.laifa@theukholidaygroup.com