Marketing and Creative

After graduating, I became a travel agent myself and gained a host of experience within the travel sector. I then decided to specialise in regional tourism promotion working for Waveney District Council as Tourism and Events Officer. Seeking new challenges I decided to venture into B2B, and became the Events Manager at the Norfolk Chamber of Commerce. The lure of working within the travel and tourism sector became too great, and I decided to focus on the UK self-catering holiday market, becoming Marketing Manager for two Suffolk-based holiday letting agencies. During my time at Best of Suffolk I was awarded ‘Highly Commended’ for Marketing Campaign of the Year at the East of England Tourism Awards 2022 for my blog series concept, ‘Tried and Tested’. I am delighted to be the Sales and Marketing Manager at The UK Holiday Group. The combination of digital and traditional marketing methods for the coach holiday consumer means strategic thinking, a varied multi-platform approach, and often thinking outside the box!

I’ve always had a passion for travelling since I can remember and I love to immerse myself into local cultures to experience different ways of life. My most memorable trip was to St. Vincent, where I went on an island tour and even climbed a volcano! After achieving a First Class Honours in Advertising and Marketing Communications at The University of Huddersfield, I was keen to combine my two passions and peruse a career in the travel and tourism industry. I'm very pleased to have been welcomed into a new role with The UK Holiday Group as the Digital Marketing Lead. I love expressing my creativity through design and am very excited to bring a fresh perspective and work on some new and exciting projects.

I have always enjoyed travelling and from a young age appreciated coach travel on my dad’s (he was a Geography teacher) school trips across the UK and beyond. I loved being on a coach and being able to sit back, relax and enjoy fabulous views. Also to make the most of the opportunity that coach travel provides of being able to chat to and meet so many lovely people. So, after recently selling my successful catering business, I am delighted to now be part of the UKHG Marketing team and be able to bring my accrued knowledge and enthusiasm. Plus, the opportunity to go back to my roots and enjoy coach travel at its best!