My role: Hello! - I am Kirsty the Sales and Marketing Manager here at The UK Holiday Group.
I offer huge passion and enthusiasm for the travel industry with over 30 years business development experience in holidays. I manage a fantastic team of marketeers and travel trade experts, producing brochures, direct mail, digital marketing campaigns, website development and managing key partnerships.
The fine tuning and balance of both digital and traditional marketing methods for the coach and groups holiday consumer means both strategic and tactical thinking, directing a varied multi-platform approach, and often a fair bit of creative input!
My experience: After graduating from Bournemouth University in Business and Tourism, I lived in France for 2 years working as a team manager for a leading self-catering operator, then I worked in their marketing team creating brochures and customer documentation. I moved on to a ferry operator with a large network of routes within Northern Europe working on their holiday programme as holidays product manager in the UK, Scandinavia and Europe.
I then moved to Yorkshire to a leading European specialist tour operator with a family of travel brands and a huge product range from short breaks and mini cruises, to ski and long stay holidays.
I then migrated into working for a large global website working with transport, rail, ferries, bus and self-drive travel accommodation options developing the sales and marketing campaigns for the tour and holiday programmes.
I also spent some time with a Marketing Communications and Creative agency in a hugely busy and varied Sales and Marketing role - but the lure of travel and the industry I loved was just too much and beckoned me back…and here I hope to stay!
My favourite UK Holiday destination: It’s got to be North Norfolk with its timeless creeks and estuaries, colourful fishing villages, seafood delights, and those incredible sunrises and open skies! My second UK favourite is Mevagissey in Cornwall where many a childhood holiday was spent crabbing, exploring the magnificent coast and sampling those delightful Cornish pasties and cream teas!
My role: The Offline Marketing Lead role has been specially developed to build our relationships with our valued travel partners. Travel Agents are very important to us with their knowledge, expertise, and service. So, I am very fortunate to have a role that incorporates visiting agents and providing a friendly face, point of contact and updates of all that Grand UK Holidays has to offer. Another important part of this role is utilizing traditional marketing methods to best advertise our wonderful brands.
My experience: I have always loved travelling, so jumped at the opportunity of returning to UKHG after selling my successful catering business. My previous careers have all included marketing from traditional to digital in different formats. So, with all these skills combined with achieving a CIM Diploma in Marketing I am delighted to be part of the UKHG Marketing team and to be able to bring my accrued knowledge and enthusiasm.
My favourite UK Holiday destination:Must be Whitby, with its award-winning delicious fish & chips tasting divine whilst sitting on the beautiful harbour, breathing in the bracing sea air, and enjoying the stunning sea views, it’s a perfect holiday!
My role: Hello! I’m Haidee, the Digital Marketing Lead here at The UK Holiday Group. I work on digital marketing and design promotional materials across both print and digital platforms. From social media content to visual assets and brochure designs.
My experience: Before joining The UK Holiday Group, I worked as a freelancer, specialising in graphic design and photography.
I also ran my own online business where I managed everything from promotional design and social media content to paid Meta advertising, branding, web design, and product photography.
My favourite UK Holiday destination: It must be Cromer and walking along the beautiful beach and spotting the colourful beach huts. I also enjoy visiting London, especially spending time exploring its amazing art galleries.
My role: Hello! I’m Ash, the newest member of the team. As a Marketing Assistant, I work closely with the team to support our numerous marketing campaigns across our websites, brochures and social media channels.
My experience: Prior to starting at the UK Holiday Group, I graduated from Norwich University of the Arts studying Film and Moving Image, specialising in directing, writing and videography. During my studies I was also a Social Media Manager and Content Creator for several local hospitality businesses and live events.
In this new role, I am excited to build and refine my knowledge of digital and traditional marketing and take on some new and exciting projects.
My favourite UK Holiday destination: I am torn between two! For a fun city break, I love visiting Manchester for its quaint shops and eclectic cocktail bars, there is always so much to see and try. Equally, I love a trip to Winterton-on-Sea, I can’t say no to a cheeky fish and chips on the beach!