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Sunrise sees sales surge

4th October 2010


Sunrise has seen sales storm ahead thanks to effective advertising and direct mailings.

Marketing executive Donna Tarr said: “We have had an amazing 2010, increasing our passenger numbers from 7,500 in 2008/9 to 11,000 in 2009/10.”


The brand has expanded its marketing to South Essex and is developing a successful partnership with Archant Reader Travel.

We have provided Archant Reader Travel with 30 tours in 2010, giving us nearly 1,000 passengers,” added Donna.   


The Sunrise brochure for 2011 features more than 20 new tours, including January Superdeals priced at £99 for five days, two Irish tours by air and European seven-day coach holidays to Valkenburg and the Harz Mountains (see accompanying picture of Harz mountain scenery).

Additions for 2011 also include two river cruises, plus extra ocean cruise options onboard the Ocean Countess, such as a Wartime Memories cruise visiting Guernsey, Dunkirk and Amsterdam. 


In the UK, Sunrise has added new resorts - Cliftonville, Bideford, Pontins at Prestatyn in North Wales - as well as fresh holidays in Torquay and Bournemouth. 



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Our main consumer tour operating brands - Grand UK, SunriseDirect and Glenton - collectively operate to more than 250 holiday destinations across Britain, Europe and beyond. We specialise in coach holidays, river and ocean cruises, short-haul air holidays and self drive breaks. Read more >

Just for groups! is the acknowledged market leader for affinity groups, clubs and societies. JFG! also handles all the holidays arrangements for several major charities and institutions too. Read more >

We also own a chain of eleven holiday hotels - located in England, Scotland and Wales; our properties are perfectly situated to explore the best of beautiful Britain. Read more >

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