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Sunrise scores with Wembley final

19th May 2010

 

Sunrise took 104 football fans from Norfolk to see local team Wroxham compete at Wembley in the final of the FA Vase.

Sadly, Wroxham were thrashed 6-1 by Vase holders Whitley Bay – but Sunrise’s fortunes are faring much better.

 

Marketing executive Donna Tarr said: “We are currently 26% passengers up compared to this time last year and this does not include activity from Reader Travel and the new South Essex region. The sales increase is solely due to a persistent direct mailing campaign.

Booking trends have moved towards clients wanting to book around 12 weeks before departure.”

 

After four successful tours in winter, Reader Travel Archant agreed a further 16 Sunrise tours departing from East Anglia.  

Sunrise is still investing in its new South Essex region with leaflets and direct mailings, and hopes to further boost awareness and sales by arranging a Reader Travel deal.


 


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Our main consumer tour operating brands - Grand UK, SunriseDirect and Glenton - collectively operate to more than 250 holiday destinations across Britain, Europe and beyond. We specialise in coach holidays, river and ocean cruises, short-haul air holidays and self drive breaks. Read more >


Just for groups! is the acknowledged market leader for affinity groups, clubs and societies. JFG! also handles all the holidays arrangements for several major charities and institutions too. Read more >


We also own a chain of eleven holiday hotels - located in England, Scotland and Wales; our properties are perfectly situated to explore the best of beautiful Britain. Read more >

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