New web launch
28th May 2008
Over-55s specialist Grand UK Holidays has launched a bookable website to cater for the growing numbers of silver surfers.
The upgraded website went live as the operator unveiled its new winter 2008-09 brochure, packed with escorted tours, cruises, self-drive holidays and festive breaks.
Sales director Harold Burke said: “Internet usage by the older generation is growing at a faster rate than younger online users, so it’s vital that our holidays can be researched and booked online.
“Someone aged 60, for example, could have been using the internet for work since their late 40s. Increasingly we find our customers are more familiar with online technology than their predecessors.
“The over-55s have more leisure time and disposable income, and they spend more time than average researching travel and holidays on the internet.”
The new website features details of the operator’s wide range of domestic and overseas holidays, special interest breaks, and its own hotels across the UK.
Booking is simple with just a few clicks to find all the tours, departure points and necessary information. The site can also be updated with extra holidays laid on to cater for demand.
Harold added: “We know people like to browse through the brochures then book with us or their local travel agent – now they can browse through the website too and book however they choose.
“Highlights of our winter brochure are ever-popular Turkey & Tinsel breaks, tours to see Christmas markets in Germany and Holland, plus holidays in the UK and Europe over Christmas and New Year.
“Although it’s only May, people are already booking festive breaks. We are seeing growing numbers of customers travelling over the Christmas period, especially singles, as they relish the chance to celebrate with other folks – and not have to worry about driving!”