Bumper booking tops record year at just for groups!
15th November 2011
just for groups! is celebrating a record 2011, which included one group cruise worth a staggering £1m turnover.
The bumper booking saw more than 700 clients from an active retirement association take a 12-night cruise from Dover to the Canary Islands in September, on Fred. Olsen’s Braemar.
The £1m booking was the highlight of a very successful year, which has seen more groups book escorted tours and cruises, to worldwide destinations, with just for groups! than ever before.
Sales director Harold Burke said: “We were delighted to secure the cruise booking, working in co-operation with Fred. Olsen, way back in 2009.
“It was a testament to our great relationship with group travel organisations and our ability to ‘tailor-make’ holidays for groups ranging in size from ten to over 1,000!
“Our groups business has gone from strength to strength this year and we are looking at an even more successful 2012.
“We’re also getting more groups booking for 2013 and beyond as they know they have to plan well in advance to get the accommodation, tours or cruises they require.”
Bookings are coming in for 2012’s Floriade – a once-in-a-decade horticultural spectacular in Holland – plus an exclusive chance to advance book an ‘Around-Britain Cruise in 2013’ before it appears in the Fred. Olsen brochure.
“We work closely with Fred. Olsen on many of our group bookings as they – like us – offer a great personalised service to suit individual group requirements,” added Burke.
“The groups market is still proving very strong as people can take advantage of discounts they wouldn’t usually get as individuals – and they have the bonus of travelling with friends, relatives or people sharing the same interest.
“Group organisers also tell us that they have confidence booking with us as we are members of ABTA and licensed by the CAA, so they are reassured that their money is safe – and they enjoy great service.
“Sadly, the economic conditions have affected several travel firms and prompted recent failures – but our parent company, The UK Holiday Group, remains strong and continues to invest for the future. This includes two new hotel acquisitions, increasing the hotel division portfolio to 13 properties.”
The new summer 2012 brochure from sister company Grand UK Holidays was released recently, with lots of holiday ideas that just for groups! often ‘tailor-make’ to the specific needs of any group which finds particular tours of interest.
The brochure features the new ‘Gold’ brand of upmarket escorted coach tours, as well as new coach tours and river cruises across the UK and Europe, and ocean cruises with Marco Polo.
For more information, call just for groups! on 01603 886 740 or email: firstname.lastname@example.org