2014 predictions by Grand UK Holidays
12th December 2013
Grand UK Holidays expects the domestic and short breaks markets to continue growing in 2014.
Next year will also see mature holidaymakers upgrading to higher quality hotels, coaches and cruise line options, and themed breaks will continue to flourish.
Sales director Harold Burke said: “I was at World Travel Market and saw that a lot of the predictions which people were making about the industry are reflected in our booking trends.
“Sales of UK breaks remain strong, thanks to factors such as the heatwave of summer 2013, and the legacy of the Olympics and Diamond Jubilee, which helped boost interest in British cultural and historical attractions.
“We are also seeing growth in shorter midweek and weekend UK breaks, as opposed to the traditional eight days, partly due to the fact that our customers take several trips a year with us.
“Furthermore, customers are prepared to pay for quality so the proportion of three and four-star hotels in our brochure is rising. We are also seeing strong sales from our Grand UK Gold coach tours range, and the more upmarket river and ocean cruises.”
The 100th anniversary next year of the outbreak of World War One is a major event in the travel trade calendar, and there are World War Two commemorations too.
Grand UK Holidays has two WWI tours in Europe (In Flanders Fields We Will Remember Them, and Remembrance on the Western Front), as well as a new Bournemouth & D-Day holiday marking the 70th anniversary of the D-Day Landings.
Harold said: “Our WWII tours, such as the Battle of Britain break in Lincolnshire (pictured), have long been popular with our mature holidaymakers, and we are seeing strong sales already for our new 2014 tours too.”
As well as the remembrance breaks, holidays with other themes are also growing in popularity.
“People increasingly want to enjoy something connected with their interests and hobbies, rather than just a destination, so our themed breaks – such as Lark Rise to Downton Abbey – are always a ‘sell out’ success,” added Harold.
“Tours which feature English Heritage and National Trust properties remain in vogue, as do trips to see the many outstanding gardens and stately homes across mainland UK and Ireland.”
For bookings, call 01603 619933 or see www.grandukholidays.com