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2010 will be the year of the ‘greycation’

16th April 2010

Over-55s specialist Grand UK Holidays says 2010 will be the year of the ‘greycation’ and urges travel agents to take advantage.


Launching the operator’s summer 2010 brochure, sales director Harold Burke said: “We’ve bucked the gloomy trends in travel thanks to the ‘staycation’ phenomenon in 2009.

Now we’re looking for further growth in 2010 as our market is expanding and customers are determined to keep going on holiday.”


Agents at the Advantage Travel Centres conference were advised to target the mature market, which is expanding as life expectancy goes up three months every year.


The number of older people is growing all the time," said Mike Greene, of retail research experts HIM.

A great deal of the wealth is held by the older generations so you need to make sure you are tapping into it.”


Burke added: “We are fortunate to be specialists in several growth areas – the over-55s market is growing as the baby-boomer generation retires; coach tourism is increasingly popular because it offers great value for money; and solo traveller numbers are up as well.

Agents who work with us can tap into a valuable, loyal market which offers a great range of sales opportunities throughout the year.“The wide selection of new products we have for 2010, especially for solo travellers, means there are plenty of fresh choices for regular customers and lots to tempt new clients too.”


The 2010 brochure features almost 50 new tours, with 27 of them in the UK as the operator continues to capitalise on the boom in domestic tourism.

They include five days in Norfolk, with excursions to Pensthorpe – home of TV’s Springwatch – and a seal colony – and a National Parks tour, taking in Snowdonia, the Peak District, North York Moors, the Yorkshire Dales and the Lake District.

A new tour to Stratford-upon-Avon includes a theatre trip to see a Shakespearean play.


European tours have been affected by the rising value of the euro but Grand UK aims to win over clients with its selection of great value deals to the Continent, including a Eurostar weekend in Paris for £149 and 12-day coach tour to Croatia for £699.

Other highlights include a unique eight-day fly-coach tour of Cyprus - covering both the north and south of the island, for £799 – and a six-day tour by air and coach to Krakow for £499.

The Imperial Cities & Colditz Castle holiday is also new, and takes clients to Berlin, Leipzig and Dresden as well as the famous castle, used as a prison in World War II.


The operator has expanded the holidays by train section, with new rail tours of the South West and Scillies, Lake Garda and the Harz Mountains.

Among the ocean and river cruises is a new Danube river cruise option, and there is an increased number of properties in the self-drive tours section.


Picture caption: The Lake District National Park - one of the parks featured in the new tour of the UK's National Parks.

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Our main consumer tour operating brands - Grand UK, SunriseDirect and Glenton - collectively operate to more than 250 holiday destinations across Britain, Europe and beyond. We specialise in coach holidays, river and ocean cruises, short-haul air holidays and self drive breaks. Read more >

Just for groups! is the acknowledged market leader for affinity groups, clubs and societies. JFG! also handles all the holidays arrangements for several major charities and institutions too. Read more >

We also own a chain of eleven holiday hotels - located in England, Scotland and Wales; our properties are perfectly situated to explore the best of beautiful Britain. Read more >

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